Agros Blog

View from the Field

CEO Don Manning recently returned from a visit to four villages in Nicaragua and brought back this update.

You may be surprised to know this, but one of the hardest aspects of development work is not developing a solution to a particular problem, like increasing crop yields. It is getting the farmer to adopt the solution. If it is a proven solution, if it is guaranteed to increase his income, why in the world would a farmer not adopt the practice? To answer that question, let me ask you one. When was the last time you backed out of, say, a New Year’s resolution? Within six months, only 44% of those who make New Year’s resolutions are still in the game. So, I’ll ask you again. Why would any of us not adopt better eating habits or stick with an exercise regimen when we know these things increase both the length and quality of our lives?

This is why Agros hires people like Urania Gutierrez, our human development specialist in Nicaragua. Urania’s job is part marketing expert, part psychologist, part life coach and part customer service representative. She has the unenviable job of convincing families to accept levels of risk beyond anything they could have imagined, and work harder than ever before, in the hope that doing so will improve their health and increase their incomes. Despite the odds, Urania is extremely successful in her work. Once you meet her, you will understand why. Her winning smile, bright eyes and kind heart make it hard not to instantly like her. Yet it is her expertise at building relationships, and her willingness to doggedly walk beside the families, that produces results.

Without Urania and our other human development officers, the proven Agros Development Model would just be a slick and glossy book sitting on a shelf. If she ever becomes a personal trainer, I would be the first to sign up. With her help, I might actually keep that New Year’s resolution. Fortunately for Agros, Urania is committed to our villagers.

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